The global sales intelligence market is booming and is expected to grow through 2022 and beyond. The Business Research Company reports that the global sales intelligence market size is expected to grow from $2.72 billion in 2021 to $3.05 billion in 2022 at a compound annual growth rate (CAGR) of 11.9%. The report also shows that the global sales intelligence market size is predicted to grow to $4.8 billion in 2026. How is your sales team staying on top of the industry’s trends? Continue reading to see what’s driving the market and how your team can stay ahead.
Data Enrichment Solutions
One of the top trends driving the sale intelligence industry is the demand for data enrichment solutions. According to EIN Newswires, “data enrichment enables businesses to maximize their data, which opens up new marketing opportunities, communication channels, and improved customer targeting.” In other words, your business can use data to drive growth beyond your sales team.
Data enrichment tools allow you to gain more valuable information from your customer base. Data enrichment types may include demographic data, geographic data, professional data, and behavioral data. Data enrichment allows you to provide more meaningful customer relationships with personalized messages, improve your customer experience, and increase sales growth.
Software Growth
The sales intelligence market will continue to see growth in a variety of software features — from lead and data management to analytics and reporting. With the right software in place, your business can use sale intelligence tools to increase sales, find new opportunities, and optimize sales performance. The right technology can also organize your data, provide better insights, segment your customers, and simplify the sales process — all things that are essential to your business.
Cloud-Based Services
Like any cloud-based service, cloud-based sales tools and CRMs can help your sales team sell smarter by centralizing client information and tracking tasks all in one place. There are many benefits to utilizing the cloud for your sales strategy, too. Your team members can collaborate more efficiently, your data can be accessible from anywhere, and your business can integrate applications easily.
Artificial Intelligence
The rise in artificial intelligence (AI) is becoming a trend to watch, particularly when it comes to the sales process. AI can execute tasks such as data consolidation, selecting relevant content for leads, sending next-step content, organizing customer profiles, and more. By taking these tasks off your hands, you can focus on more important duties. Yahoo notes that infusing artificial intelligence and machine learning “has created a massive opportunity for companies to automate their processes and improve sales leads.” Automation brings many benefits to your business — such as saving time, reducing costs, increasing efficiency, improving security, and more.
How Plumly Can Support You
Interested in learning how to implement these trends? Look to Plumly. With the only sales engagement platform built for IT service providers and MSPs, Plumly allows you to save time, drive sales success, and increase revenue. Our app integrates with ConnectWise, simplifying the prospecting process. Whether you’re a sales lead or executive or an account manager, you can utilize a variety of Plumly’s tools to grow your business with confidence. Contact us today to learn more or request a demo.
